Inform.

It is frequently stated that the discovery-to-practice gap in healthcare averages 17 years. The need to move faster is recognised by many. With the call for speed comes the question: what factors influence speed?

With different needs of information in the various phases of the innovation-decision model and the challenge to go fast but not do harm, it is of utmost importance to obtain the right level of evidence to facilitate informed decision making during the innovation cycle. For example, for a stakeholder to form an attitude about an innovation, information about its relative advantage, its compatibility with current beliefs and practices, its complexity, how easy it is to try, and whether one can watch someone using it all contribute to the decision to (not) adopt an innovation.

We support you in obtaining the required evidence for your innovation to support its timely translation into practice.

Let us help you in making your innovation count.